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The Kids in the Game Foundation aims to provide equal access to opportunity though sports-based youth development, community building, and academic enrichment.

The lessons we teach through sports do not stop with our kids. Kids in the Game as a company embodies those lessons everyday. This includes the notion that teamwork, collaboration, and some outside the box thinking is the key to success. In 2017, the leadership team of Kids in the Game did just that and founded a public charity, The Kids in the Game Foundation. After years of providing sports programs for NYC youth, Kids in the Game’s leadership recognized the inequality in opportunity kids have growing up in New York City. Our Foundation was formed to address this issue and bring equal opportunity to all kids in New York City.

Kids in the Game Foundation Timeline


The Kids in the Game team launched a 501(c)3 entity called KING Kids in order to address the opportunity gap cause by economic disparity in New York City.

The team awarded their first scholarship in June of 2017 at Inwood Summer Camp.


KING Kids hosted their first ever charity event hosting a 3on3 adult basketball tournament in Brooklyn, raising $10,000 for KING Hoops Scholarships.

KING Kids wins its first marquee grant with the Heisman Trophy Trust, launching its first independent program providing academic and life skills programs to KING Hoops basketball participants.


KING Kids rebranded to our current name the Kids in the Game Foundation.

Kids in the Game Foundation wins Laureus Innovation grant and launches The First Middle School Esports league in the United States - infusing video game play with physical activity. Kids in the Game Esports Initiatives


The Kids in the Game Foundation Receives Donation from Kevin Durant in response to the COVID pandemic and helping us get NYC kids back in the Game!

Kids in the Game Foundation launches the Real MVP scholarship fund to support single mothers and eliminating financial barriers to sports participation for their kids.


The Kids in the Game Foundation launches free middle school girls basketball programs in efforts to close the gender gap in sports participation. Celebrating National Girls and Women in Sports Day


The Kids in the Game Foundation wins a grant with the NBPA, James Wiseman, and Champion that celebrates the dedication our coaches put in day in and day out!